Economy, Fashion, Fashion Hierarchy, Fashion Promotion

Economy

Topshop-01

Economy fashion is fast moving fashion, but not all fast fashion is economical; meaning that some high end styles and catwalk looks can be sold on at a much cheaper price with economy fashion – such as Primark and H&M, they are constantly watching and keeping up to date with the fashion world, yet they aren’t in the same price bracket as the luxury brands. Economy fashion is for those who want an on trend garment at an affordable price, meaning full value for money is gained; it targets everyone, however within sub sections within stores they target different markets. Meaning that the entry price for this sector is £7, which is such a comparison to the 6 figure price tags found on certain Couture garments. The first sweatshop was apparent in the 20th century, after World War One, where there was such a large mechanical mass production for economical reasons, a lot of clothes were needed to be produced but at a much lower rate than previously – there was therefore a large gap int eh market for this. However, because it is such fast moving fashion, most garments make a ‘sell by date’ of 2 weeks, in comparison to months, if not years in the luxury and couture ranges.

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