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The ‘Stereotype’ Model
There is this fascination that those outside the fashion world believe that to be a model you have to be ‘verging anorexia’, boney and rather unattractive. This stereotype which has been created is one that couldn’t be more untrue! Although a lot of models are incredibly slim, that is the desirable look for those within the fashion industry. However the French Government are very much on the fence about the whole situation; although they appreciate the desired look by those buying, creating and selling, they have noticed the impact and the role models which have been created, and are starting to see the effects of this.
Therefore they are likely to pass the bill on ‘banning super-skinny models’ to allow a sense of relatability and to teach the fashion world that is it worldwide, and it reaches every single one of us, meaning there needs to be a lot of care and consideration about those who we look up to; a lesson I think everyone could benefit from.
The city of Love
Paris is one of the most romantic, beautiful and luxurious cities in the world. The beauty of the people found it in, the fashion, the food, the whole atmosphere is simple amazing, and luckily enough I was able to visit the city last week. Looking at Paris on a fashion level, the city is perfect. The home of Haute Couture, Paris screams luxury, and the whole experience will be unforgettable. The Chanel Flag Ship store, as well as Louis Vuitton, the whole elegance and welcome from the city is just incredible, and the layout of the streets, and the hustle and bustle of the city centre is just phenomenal. The layout reminds me very much of New York, with blocks around the main shopping centre: Lefayette. The day was perfectly balanced between Fashion Shopping and sightseeing! I would recommend Paris is a place to visit if you have any sort of interest in fashion, the whole ora of the city is just beautiful!
The FUTURE of Fashion
Everyone is watching you, and everyone knows where you are, what you’re doing and when. The project is about if you put your phone in ‘the Stealth Pocket’ you are invisible, no one is able to contact you, or talk to you at all.
Meat Pack Hijack is an app which is available on phones, which sets up an app and lets you know the discounts which are available in the Meat Pack store – each second that goes by the percentage of discount decreases each time; which brings an excitement and individuality to the store.
Nectar points and discount cards are the future of shopping, with giving and signing up to this information, you are able to be contacted and individually publicised to about certain products which they have seen that you already have bought. Something that you are common and more likely to buy will be pushed to you first with a discount to enable you to feel special and have a more personal feel with the company; as well as keeping customers loyal within a certain industry.
Fashion as a Movement
- The Age of Collaboration: There have become a lot of collaborations within industries, such as Apple and Burberry, to create a cool, and other industry specialistic work. There is a lot of Fashion with Tech, Film, Music, which has enabled brands to really push publicity as well as almost rebranding themselves.
- Avoiding Mega-Systems: Amazon, Google, Starbucks, Armani, Doche and Gabbana, Apple – all of these do not pay tax, which means that they have a different company which has a much lower tax, so that they only have to pay the smaller amount of Tax to allow them to wiggle their way out of paying. The Irish and Dutch Government are known for helping the lowering of Tax within companies.
- Digital Craft: The online experience has to now appear like magic; the Gucci Store in Milan, and the Burberry Store in Regent Street are an example of this.
When you have an object, or a piece of clothing, a haircut, which has a very specific meaning within an industry. Vivienne Westwood created a t-shirt in the 70’s with a Swastika and with Christ hanging upside down on a t-shirt, which is so offensive to each. This is very commonly found within a country where disposable income is high. The youth of today have become very aware that there is a lot of pressure, and a lot of power with what you wear now, and the way you present yourself. Meaning that offensive and outrageous clothing has become very limited, as people are aware of the lack of money that is available now, and the fact that industries are very key to look at the whole image.
Also, within this culture, there is a lot of pressure from the media and what is acceptable within this day and age, however in the 70’s there was a much more independent look on fashion. Constantly different sub groups of fashion and independent styles are pushed by the media, there is a norm which is therefore created within the industry and what the youth of this age wear. Social media also has such an impact, and we also absorb and look over different fashion styles, such as customisation or hand making outfits like it used to, and instead we look at the high streets, music, celebrities and what is considered acceptable and fashionable to style ourselves.
POLITICS OF FASHION
In the 80’s people would spray your coats and jackets with spray paints as it was so frowned upon; it is something that people are constantly questioning. Leather is another, although it is within the food market too, big cats like tigers, leopards are not considered acceptable within this day and age; and a lot of magazines and boutiques will not touch it. Prada this year have focused on fox fur, which is being looked at in great detail with the Anti Fur Lobby and cosmetic testing. Within the UK, there are no fur farms, and there are no large fur creations within the UK, however it is still large in Europe and other countries abroad.
An 18th Century Man of Fashion, within the fashion industry there is a stigma, which has been around for 200 years is for men who are too groomed and too into fashion for what is seen acceptable. A Macaroni is someone who pays too much attention to themselves, too much styling and fashion incorporated within one look, has its own term within the industry. Within the industry there is a lot of Social Conditioning, of what is said, and what is acceptable; this is very interesting and something which is looked at and studied very closely within the industry.
Break Through in Fashion
In 1966, there was a new face on British Vogue’s cover on the March Issue; Donyale Luna. She was the first American black model and actress to be seen in the lime light; she was shot by David Bailey, one of the largest photographers of the time. Because she was such an inspiration and a new life for the fashion industry and the world of modelling, she created and opened a door to other black women aspiring to have their say in the industry. She enabled models such as Naomi Sims, Iman and Naomi Campbell to become an inspiration to the younger generation. Donyale Luna will always be remembered and inspired by those who knew her, as well as those whose lives she has opened up. She was described as:
“A new heavenly body who, because of her striking singularity, promises to remain on high for many a season. Donyale Luna, as she calls herself, is unquestionably the hottest model in Europe at the moment.”
MEN IN FASHION
Commonly, many of us mistake fashion as something that is aimed predominately at women, however, although there is such a large, undeveloped and exciting market still to be discovered. However, it is known that Men are not seen to follow the catwalks and the up and coming trends as women, instead of looking at the head designers and high fashion. Instead, it has been proven that when Men are looking at fashion, they focus on the celebrities which are selling them the fashion and products, as well as looking at them to teach them about the upcoming trends and what to do. Films, music, fashion and celebrities all play a massive part within the fashion industry and the way Men see fashion as a whole.
When Pierce Brosnan was James Bond back in 1995, Pierce has a full chest and stomach of hair, as back then that was exactly what was commonly found within the audiences. However, the last James Bond film with Daniel Craig in 2013, the actor was completely hair less on his chest and stomach, as times have changed and what is now seen as desirable has manipulated over time.