Paris is one of the most romantic, beautiful and luxurious cities in the world. The beauty of the people found it in, the fashion, the food, the whole atmosphere is simple amazing, and luckily enough I was able to visit the city last week. Looking at Paris on a fashion level, the city is perfect. The home of Haute Couture, Paris screams luxury, and the whole experience will be unforgettable. The Chanel Flag Ship store, as well as Louis Vuitton, the whole elegance and welcome from the city is just incredible, and the layout of the streets, and the hustle and bustle of the city centre is just phenomenal. The layout reminds me very much of New York, with blocks around the main shopping centre: Lefayette. The day was perfectly balanced between Fashion Shopping and sightseeing! I would recommend Paris is a place to visit if you have any sort of interest in fashion, the whole ora of the city is just beautiful!
Commonly, many of us mistake fashion as something that is aimed predominately at women, however, although there is such a large, undeveloped and exciting market still to be discovered. However, it is known that Men are not seen to follow the catwalks and the up and coming trends as women, instead of looking at the head designers and high fashion. Instead, it has been proven that when Men are looking at fashion, they focus on the celebrities which are selling them the fashion and products, as well as looking at them to teach them about the upcoming trends and what to do. Films, music, fashion and celebrities all play a massive part within the fashion industry and the way Men see fashion as a whole.
When Pierce Brosnan was James Bond back in 1995, Pierce has a full chest and stomach of hair, as back then that was exactly what was commonly found within the audiences. However, the last James Bond film with Daniel Craig in 2013, the actor was completely hair less on his chest and stomach, as times have changed and what is now seen as desirable has manipulated over time.
Copyright protects the expression of create and artistic work; such as music, sounds, dramatic and art work – each piece of copyright is original. Copyright is also automatic and doesn’t need to be registered at all. Copyright can be enforced by the logo, your name and the date it was published. There however are regulations, there needs to be a certain amount of skill and effort, it cannot be already copied, and even derivative work can be original and copyrighted. having a copy righted piece means that you do have exclusive rights however when it comes to working and being contracted this can become very complication. These are the rights you have as a copyrighter:
- Copying the work
- Issuing copies to the public
- Rending work
- Adapting work
- Secondary selling and distribution
- Performing showing and playing work
Also, there are many exceptions of the rules of copyright; meaning that you can use it for private study and non commercial research, as well as teaching in schools and colleges. Reporting current events and criticising and reviewing the copy right can also occur. It is however a very grey area and depending on the legal rights of the copyright it can become very complicated. Infringement can also occur with a park or the whole of the copy.
When looking into the narrative and the dream behind Diorissimo, there are many connotations which jump out of the product, and for me there is a very strong story which unveils. Dior is an incredibly sophisticated and well developed brand, which enables a strong sense of control within the brand; however for me, the dior fragrances are more than just smells, they work together in synergy to create a family like feel. J’adore, Miss Dior and Les Creations de Monsieur Dior are three sisters, and when you unravel the product identify within each fragrance you gain an understanding of the audience, smell, bottle aesthetics, and the feel of the perfume. These factors enable the consumer to learn more about where the product fits within the Dior Fragrance ‘family’.
J’adore is a very sleek, sexual perfume, which is incredibly feminine and independent. The woman behind the fragrance is heavily beautiful and someone how has confidence within herself, she knows what she wants and how she is going to get it. This very confident and forward figure which appears in the family of Dior is an older sister, and is a well loved, appreciated yet strong smell, and is well developed to the perfect amount.
Next you have Miss Dior, who is the youngest of the three, sisters within the Dior fragrance family; she is cheeky, flirty and incredibly girls; the smell is flowery and pink which is displayed strongly within the packaging colour and bow on the lid. Miss Dior is the youngest and although she is confident in herself she has changes to make to herself, and is giggly. If she were to be drawn, she would too be very beautiful, but younger, and she is fun; which is the most important element which can be taken from the fragrance.
Finally you have the strong family of Les Creations de Monsieur Dior, which are almost the cousins of the Dior family, as they themselves make up 6 of the Dior fragrances, meaning there is a strong bond and collection within the brand. Diorissimo, Diorella, Dioressence and Diorling are almost quadruplets, the smells and the looks which carry the Dior fragrance forward are so similar, the bottle shapes are all identical and the look and feel which can be captured from the fragrance are identical.
I personally see Diorissimo as an interesting family member within the fragrance market. The bottle itself is very bland, there is very little shape and outstanding factor of the bottle, however this inputs an element of mystery within the product, implying that Dior may have put all their efforts into the smell and left the packaging and bottle plain to allow a sense of the unknown into the product. The sell is so floral and fruity, almost a younger smell, however it was one of the first created which leaves the element of surprise when the scent is smelt as you see the movement behind the smell throughout the years. The Diorissimo woman is incredibly elegant yet simplistic, it leaves a lot to the imagination and allows a true mystical element to her; she too would be incredibly beautiful, old fashioned in her beliefs yet her rebranding makes her young in age. In my opinion, Diorissimo is the most interesting of the Dior Fragrance Collection, and although she isn’t the most famous, this adds the element of surprise to her, which is her unique selling point within the market.
This part of the fashion industry is vital to the way the business works. Without legal obligations and limitations the industry would be incredibly different. Intellectual Property right are the legally recognised ruled which have to be followed. It included copyright, patents, trademarks and trade secrets; which are all in turn personal and unique to different companies and the work ethics set. Within a company, patent is key to success; it grants the inventor the right to get rid of others from the making, selling and importing of fashion. Intellectual Properties are what keeps fashion a fast moving, and high earning business; and it is vital to understanding the way the companies work.
When looking deeper into the fashion industry, and the promotional aspects within the business, I have realised that not only is there such a range of available jobs, but they have come so far, and developed so much over the years! This therefore leads me to believe that although I have an idea of a job at the end of my degree, the fast moving industry may therefore have a more in-depth and up to date position instead; which is in fact incredibly exciting.
Looking into my profession is something which I find so interesting, yet due to the amount of jobs, and the development of the existing ones, I have to be incredible careful to be open and willing to change with the industry, therefore looking at an exact job can be hard, but using Fashion Monitor has enabled me to look at what is current, and possible jobs I would find myself working in within the next 5 years. This has enabled me to look in more depth at the industry, as well as myself and what I want to get out of the fashion industry, and where I will be able to leave my stamp.
- Industry Projects
- Short Courses
- Career Advice
- Business Mentoring
- Industry Advice
- Influential Speakers
- Technical Skills
- Business Skills
- Personal Development
The famous model and football player David Beckham has recently tken his career up a notch when he created his own whiskey – Haig Club; as a No-Age-Statement. As whiskey has connotations of an old man, Beckham is trying to bring the age down and make it more fashionable and realistic in the eyes of the younger generation.
Within the advert, here are so many factors which work in synergy to create the very personal yet deliberate advert. To start off with, Guy Richie is the director of the advert, as well as shooting for David Beckham’s H&M advert, meaning that the two have worked together and have created this bond. Beckham has recently published a programme about him riding a motorbike around the country, as this is something he personally enjoys; which is why he enters the advert on a bike; the very personal elements makes the product authentic, as you are seeing the real Beckham. There is such a strong narrative and marketing strategy behind the whole filming.
‘The Sell: Sumptuous Scottish Scenery and Soccer Star’s Sex Appeal’
Next, part of the group of friends, you will see the familiar face of Jimmy Choo, who is indeed a friend of Beckhams. All of these work together to create such a thought out advert. Also, you see the famous selfie moment; the sharded self, it is the modern world and what the target audience know. As well as the selfies being taken around the world at famous landmarks, meaning that there is a global push to the product. The whole advert is so incredibly developed and one which I think is incredibly effective.
Over the years, the Fashion and Textile Museum has held so many incredible and memorable fashion exhibitions, which have always been a great inspiration for my work and looking into greater detail of the history of fashion. This season, it focuses on Knitwear; Chanel to Westwood. The vintage inspired knitwear focuses on the 1920’s jersey, the 1930’s swimwear collection, all the way to Vivienne Westwood and Julien MacDonald’s work. This range of designers and the impact that the whole exhibition has is just incredible, and the art movements over time become so impacting as you enter the world of knitwear.
When looking around the exhibition, my favourite piece of knitwear would have to be Julien MacDonald’s’ Mixed Synthetic 1900’s sequinned dress. The change between the inner body within the dress and the high neck was just such a different style and added such a power to the piece. Although a neck length, tight, short sleeved garment, there was something very uniquely beautiful about it, and the whole piece was so delicate yet powerful in itself. The panelled body had this incredible, yet simplistic, pattern of silver tones which shaped the figure perfectly. I believe this was one of the most interesting and diverse exhibition that the Fashion and Textile Museum have displayed, and I thought it was just fantastic.