Company Bloggers Fashion Event

Last Thursday I was lucky enough to attend the Bloggers Style and High Street Company Event; hosted by the Company Magazine which was such an incredibly fashion event, combining all of the big bloggers with the best of what the high street has to offer! With names such as Primark, River Island, Warehouse and Yumi; the event was so individual as the fashion collections are available to buy from stores now! This extra factors was a real eye opener, and the bloggers themselves were available to discuss their reasonings and colour pallets. The fact that there was a real sense of high street style made it available and accessible to all; from teenagers to young adults!

BLOGGERS: Megan Ellaby for Asos, Emma Hill for M&S, Coco’s Tea Party for Next, Patricia Bright for Oasis, Hannah Louise F for Primark, Kavita Donkersley for River Island, Doina Ciobanu for Yumi and Amy Bell for Warehouse.

As well as this, the event offered free makeup and tutorials, nail sessions as well as hair styling; the interactivity was perfect for the event, and with names such as Paul Mitchell and Bargrooves, it is no wonder the tickets sold out within a week of releasing them. Located in Tobacco Dock, the event was also so personal, and the lighting, positioning and the whole decor fitted the mood spot on, and the whole event was so eye opening and helpful for not only fashion bloggers, but those interested in fashion and the high street brand. If there were to be another event held by company, I would not hesitate one bit to go, the whole scene and professional catwalk was just incredible, a real eye opener to what is out there today.

http://www.company.co.uk/magazine-hq/bloggersstylethehighstreet2014

Economy

Economy fashion is fast moving fashion, but not all fast fashion is economical; meaning that some high end styles and catwalk looks can be sold on at a much cheaper price with economy fashion – such as Primark and H&M, they are constantly watching and keeping up to date with the fashion world, yet they aren’t in the same price bracket as the luxury brands. Economy fashion is for those who want an on trend garment at an affordable price, meaning full value for money is gained; it targets everyone, however within sub sections within stores they target different markets. Meaning that the entry price for this sector is £7, which is such a comparison to the 6 figure price tags found on certain Couture garments. The first sweatshop was apparent in the 20th century, after World War One, where there was such a large mechanical mass production for economical reasons, a lot of clothes were needed to be produced but at a much lower rate than previously – there was therefore a large gap int eh market for this. However, because it is such fast moving fashion, most garments make a ‘sell by date’ of 2 weeks, in comparison to months, if not years in the luxury and couture ranges.