Beauty, Christian Dior, Couture, Fashion Promotion, Haute Couture, Luxury

Unique Selling Point of Dior

  • Dior offers complete package of luxury, it contains the whole product package.

  • Giacopelli: “Dior is a luxury brand. Christian Dior wanted a woman to feel elegant from head to toe.”

  • Dior has constantly found what is missing from the market.

  • Dior has created a dream, an essence, and a strong narrative within the company.

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