Burberry, Fashion, Fashion House, Fashion Promotion, Technology

THE New Burberry Store

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As fashion is fast moving and it is constantly evolving, having something different, something that makes you stand out in such a competitive market is exactly what brands need to keep the competitors off, and is something that Burberry Regent Street have taken to another level. The whole experience is luxury, but they have incorporated a strong digital element to the store too, meaning that when you enter the changing rooms, when you stand in front of the mirror, it transforms into a screen which shows you the outfit on the catwalk and what the garment was made from. 
Christopher Bailey, the creative director for over 10 years at Burberry has made his possible, he has pushed the brand throughout the years to create something new, something unique to entice the customers in; which is so vital to the industry, and has been a high publicity push for Burberry too; constantly promoting.

http://www.regentstreetonline.com/Shopping/Burberry.aspx

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Fashion, Fashion Hierarchy, Fashion Promotion, Luxury

Luxury Fashion

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Luxury brands offer a range of products which are priced just high enough so everyone can feel that they are a part of the elite fashion market, yet the pieces they’re paying are more affordable. The luxury brand has been around since the 19th Century, therefore it is new to the world of fashion. The luxury market is run by many different groups, LVMH, Kering and Richemont; these allow the groups to distinguish the level of luxury which the brand is offering. Unlike Couture, there is such a range in the entry level, that it really cant be distinguished; from brands like Louis Vuitton, Gucci, Prada, Burberry and Hermes, there is such a range in their individual entry levels and prices. The target audience for luxury products is aimed at the younger generation to attract them into the market, however 76% of the buyers are aged 35-54, who can be found in social class A, which the majority will earn over 100,00o per year. Within the luxury market, China is the largest consumer of goods. On the other hand, 99% of Louis Vuitton’s products are fake throughout the world, meaning that at the end of the year, he burns all of the leftovers to make sure that the desire for his work doesn’t loose the luxury value to it.

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