With this month’s issue of Vogue, amongst Taylor Swift, Jamie Dornan and Zoella, there is a hidden gem in regards to Dior’s cosmetics promotions. In this months issue, Dior is mentioned or shown 8 times throughout the magazine, but a whole page is designated to Dior this month, which is such an incredible feature to find. With Diorskin Star Foundation being the main attraction, it is so important that Dior finds it’s name in THE fashion magazine.
The article is based around Dior’s new piece of technology; the Diorskin Star Foundation Analyser: which is a perfect shade match to the customers skin. Although this has been created by other brands, it is important for Dior to be up there and publicising their technology too. The light weight foundation comes in 14 different shades, and the customer is able to mix two foundations together to create the perfect blend. This very personal experience is exactly what keeps Dior ahead of competitors, as well as they’re exclusive cosmetics and their tool kits. The need for flawless completion is so vital, and with connections to backstage makeup links, this is such an incredible product to be selling; as well as being so widely publicised to the target audience.
charlotte joy 