Christian Dior, Couture, Diorissimo, J'adore, Miss Dior, Perfume

The Dior Narrative


When looking into the narrative and the dream behind Diorissimo, there are many connotations which jump out of the product, and for me there is a very strong story which unveils. Dior is an incredibly sophisticated and well developed brand, which enables a strong sense of control within the brand; however for me, the dior fragrances are more than just smells, they work together in synergy to create a family like feel. J’adore, Miss Dior and Les Creations de Monsieur Dior are three sisters, and when you unravel the product identify within each fragrance you gain an understanding of the audience, smell, bottle aesthetics, and the feel of the perfume. These factors enable the consumer to learn more about where the product fits within the Dior Fragrance ‘family’. 

J’adore is a very sleek, sexual perfume, which is incredibly feminine and independent. The woman behind the fragrance is heavily beautiful and someone how has confidence within herself, she knows what she wants and how she is going to get it. This very confident and forward figure which appears in the family of Dior is an older sister, and is a well loved, appreciated yet strong smell, and is well developed to the perfect amount.

Next you have Miss Dior, who is the youngest of the three, sisters within the Dior fragrance family; she is cheeky, flirty and incredibly girls; the smell is flowery and pink which is displayed strongly within the packaging colour and bow on the lid. Miss Dior is the youngest and although she is confident in herself she has changes to make to herself, and is giggly. If she were to be drawn, she would too be very beautiful, but younger, and she is fun; which is the most important element which can be taken from the fragrance.

Finally you have the strong family of Les Creations de Monsieur Dior, which are almost the cousins of the Dior family, as they themselves make up 6 of the Dior fragrances, meaning there is a strong bond and collection within the brand. Diorissimo, Diorella, Dioressence and Diorling are almost quadruplets, the smells and the looks which carry the Dior fragrance forward are so similar, the bottle shapes are all identical and the look and feel which can be captured from the fragrance are identical. 

I personally see Diorissimo as an interesting family member within the fragrance market. The bottle itself is very bland, there is very little shape and outstanding factor of the bottle, however this inputs an element of mystery within the product, implying that Dior may have put all their efforts into the smell and left the packaging and bottle plain to allow a sense of the unknown into the product. The sell is so floral and fruity, almost a younger smell, however it was one of the first created which leaves the element of surprise when the scent is smelt as you see the movement behind the smell throughout the years. The Diorissimo woman is incredibly elegant yet simplistic, it leaves a lot to the imagination and allows a true mystical element to her; she too would be incredibly beautiful, old fashioned in her beliefs yet her rebranding makes her young in age. In my opinion, Diorissimo is the most interesting of the Dior Fragrance Collection, and although she isn’t the most famous, this adds the element of surprise to her, which is her unique selling point within the market. 

Christian Dior, Fashion, Fashion Promotion, Miss Dior, Perfume

Dior – Miss Dior


Miss Dior is one of the most famous fragrances by Dior, and has a range of adverts from over the years of rebranding and re-publicising. However, in my opinion, each and evert advert works so perfectly with the bottle; keeping the colour scheme, the elegancy and the luxury at the front line. This is so vital to make connections within the advert, as this is one of the first platforms which will come in contact with the audience. It is, however, a rather old fragrance. The Miss Dior 2010 advert is incredibly pink, the colour of the perfume liquid itself; however the 2012 version is a lot more muted, and the black bow from the top of bottle is pushed instead. These are such important features to consider when filming an advert; and something that Dior spends a lot of time on, and in fact a lot of money on –  perfecting the piece to create the perfect advert. Each of these adverts, unlike J’adore, include other accessories of the company, and even the dress in Miss Dior Cherie was a Dior exclusive; meaning that they are not only pushing the fragrance, they are constantly promoting the whole brand. Miss Dior is an incredibly personal perfume bottle in itself, named after his sister Catherine, it is also very specially made; the bottom of the bottle is rough and patterned. This is from when Dior was sketching one of his models, and when she stood up from sitting on a stool, she had a pattern imprinted on her leg; which Christian Dior himself loved; therefore there really is a piece of Dior in each and every bottle, a very personal company, and an incredibly developed company.