In the 80’s people would spray your coats and jackets with spray paints as it was so frowned upon; it is something that people are constantly questioning. Leather is another, although it is within the food market too, big cats like tigers, leopards are not considered acceptable within this day and age; and a lot of magazines and boutiques will not touch it. Prada this year have focused on fox fur, which is being looked at in great detail with the Anti Fur Lobby and cosmetic testing. Within the UK, there are no fur farms, and there are no large fur creations within the UK, however it is still large in Europe and other countries abroad.
An 18th Century Man of Fashion, within the fashion industry there is a stigma, which has been around for 200 years is for men who are too groomed and too into fashion for what is seen acceptable. A Macaroni is someone who pays too much attention to themselves, too much styling and fashion incorporated within one look, has its own term within the industry. Within the industry there is a lot of Social Conditioning, of what is said, and what is acceptable; this is very interesting and something which is looked at and studied very closely within the industry.