Christian Dior, Couture, Fashion, Fashion Hierarchy, Fashion Promotion, Haute Couture

Haute Couture


Haute Couture is the King of the fashion world; it is the leading fashion house, with includes the most expensive sophisticated and off of pieces within the fashion industry. It is what is desired by all in the fashion world, each garments made to measure by hand, and rare fabrics and priceless embellishments are therefore added. This entails flawless, unique garments being produced. Some piece can take up to 700 hours to create in total, with over 2000 seamstresses working on one piece. Because these pieces are so incredible in creation, the entry level for a garment starts at £16,000 – which can range to 6 digit number. Due to this, there is a very direct and specific target audience as many are unable to fit into that price range. Couture originates from the King of couture, by Charles Frederick Worth, in the mid 19th century, as he wanted to make it possible for ladies to turn up at a ball or event, and not have the same dress as someone else, which is where the original idea came for Haute Couture. For a brand to become a couture house brand, it has to reach the requirements of ‘The French Ministry of Industry’. Nowadays, designers such as Christian Dior, Chanel, Jean-Paul Gautier and Valentino Guest. Also because couture has become so known about and desired, there are two catwalk shows now displaying the beautiful gowns so that not only the buyers can admire them, but people who have a strong interest in fashion too.