Due to the emerging market and the fact that the industry is fast moving, companies have to adapt to what is new and upcoming within the fashion industry, as well as new technologies and ways of adapting the media and ways of contacting their audiences. As we now live in the 21st Century, this month the new iPhone 6 and iPhone 6 plus got released, and within 24 hours 4 million units were sold – let alone all of the other iPhones, android products and other brand; proving that the people of this generation, showing that technology is becoming more important and part of daily life.
This is where brands, like Dior, have entered the new world, and have a well established website with interactivity and a very easy working system, but keeping up with sophisticated look of the brand. As well as the following technologies:
- Blogs
- Website
- App
Because Dior has become such a developed brand in itself as well as its awareness of what the target market are currently doing, and the latest technologies which are available, it allows the whole shopping experience, in store or online to be a remembered happy experience. As well as online, in store large digital images are constantly being displayed with a very high quality, showing the consumer possible outfits and ways of combining the products in store. This is such a vital element to have within the industry as it educates the shopper in a very indirect manner.
charlotte joy 