Copyright, Fashion, Fashion Law, Fashion Promotion, Trademarks

Copyright

copyright-trademark-logodesign

Copyright protects the expression of create and artistic work; such as music, sounds, dramatic and art work – each piece of copyright is original. Copyright is also automatic and doesn’t need to be registered at all. Copyright can be enforced by the logo, your name and the date it was published. There however are regulations, there needs to be a certain amount of skill and effort, it cannot be already copied, and even derivative work can be original and copyrighted. having a copy righted piece means that you do have exclusive rights however when it comes to working and being contracted this can become very complication. These are the rights you have as a copyrighter:

  • Copying the work
  • Issuing copies to the public
  • Rending work
  • Adapting work
  • Communication
  • Secondary selling and distribution
  • Performing showing and playing work

Also, there are many exceptions of the rules of copyright; meaning that you can use it for private study and non commercial research, as well as teaching in schools and colleges. Reporting current events and criticising and reviewing the copy right can also occur. It is however a very grey area and depending on the legal rights of the copyright it can become very complicated. Infringement can also occur with a park or the whole of the copy.

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Fashion, Fashion Promotion, Intellectual Properties, What it takes to be a professional

Intellectual Properties

This part of the fashion industry is vital to the way the business works. Without legal obligations and limitations the industry would be incredibly different. Intellectual Property right are the legally recognised ruled which have to be followed. It included copyright, patents, trademarks and trade secrets; which are all in turn personal and unique to different companies and the work ethics set. Within a company, patent is key to success; it grants the inventor the right to get rid of others from the making, selling and importing of fashion. Intellectual Properties are what keeps fashion a fast moving, and high earning business; and it is vital to understanding the way the companies work.
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Couture, Fashion, Fashion Promotion, Oscar De La Renta

The loss of one of Fashions Greatest

Oscar de la Renta at his fashion show at Neiman Marcus-  Chevy C

Yesterday, we had to say goodbye to one of the worlds most loved and talented fashion designers, Oscar De La Renta. At the age of 82, the long fight with cancer was too much. Many designers, models, and family have spoken about the loss, and have described him as the ‘gentleman of fashion’. Naomi Campbell, Karlie Kloss, Marc Jacobs and Alexander Shulman have all spoke of the loss of one of the worlds most passionate, loving and leading figures within the fashion industry. It is phenomenal how many lives he touched with his work, and the effect one man can have on an audience and business. 

http://www.oscardelarenta.com

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Creative, Economy, Fashion, Fashion Hierarchy, Fashion Promotion, Fashion Statistics, Industry

the CREATIVE economy

Many people understand the ‘Creative Economy’ to be that of just art, however there is so much more within the industry. Film, media, music, galleries, gigs and not forgetting fashion. Within the different sectors of the economy, there are three main categories which you can distinguish different level within it. However, there has now been a big change in the way the the creative economy works to this day; a huge disturbance due due the internet. Large fashion houses have now created an online recourse of shopping, their own websites therefore disrupt the pattern of the creative economy – there is no experience of the economy anymore, instead an online experience has therefore been created. This is changing with the times, and evolving with the fast moving industries. Though, there are now companies, like notonthehighstreet which have worked to this advantage, and instead have the new online experience instead of that in store.
Originators:
This is where the creative economy starts, where you create one off’s, coming from the core of the business, creating the main features. These can be from fine art pieces, like Damien Hurst’s work; however this is where fashion comes into its element. Haute Couture garments are a prime example of this, one off pieces of incredibly in-depth and time consuming fashion, which aren’t created time after time again. However, fashion is also an origination; it is where the whole economy starts, with the individual pieces and garments. 
Experience Creators:
This is where the originators feed off the creators and create an experience, nothing tangible to touch, but something that you can visit, see and become part of. This can be from buying a ticket for a fashion show, you are experiencing the economy and the way the business works. Also, experiencing a new shop, or a window from promoting the originator is also an experience; such as the updated Burberry store on Oxford Street, the whole experience is a lot more sophisticated and powerful.
Content Producers:
This is the real business model behind the economy. This is where the content gets transferred across the platforms to increase exposure and money; every time an advert is shown for Chanel, it is not only promoting the brand but creating money for the economy. This is where the money is made within the economy. 
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