Beauty, Creative, Daphne Selfe, Fashion Promotion, Model

Young at Heart

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There has become a sudden increase in the Flat-Agers, who are defined by being over 60 and having no input within the fashion industry. However, this has now changed, and instead are becoming more of the targeted audience due to the money that the consumers have, as they are no longer working and have the necessities of the modern world. The money is therefore able to be spent on meaningful connections to them, such as family or friends, as well as adventures, experiences and products which they are yet to have consumed themselves. 

People are now living longer, which is something that is becoming more of a reality within our culture; people are retiring later, and are becoming healthier due to the accessible resources. A prime example of this is the wonderful Anna Wintour, who is indeed 64 years of ago, however she doesn’t wear an anorak and comfy plat shoes, nor does she stop looking stylish and keeping up to date with technologies and the fashion industry; so why should all of the other older generation nor follow in her footsteps?

‘Something exciting is in the air. Forget everything you thought about being old, or age even. In the society of the future, age isn’t just a number – it’s flat.’

There was once a gap between age and beauty, yet Meryl Streep, Emma Thompson, Daphne Selfe, Alexandra Shulman and many other inspirations within the industry have proven that you can re-adventure into the new world, and that within that age gap they’re increasing becoming more adventurous, beautiful and willing to try new things; which is what you’d expect the younger generation to do. This creation within the industry hs driven to older models, such as Bernhard Wilhelm, and the rise in technology blooming within the flat-agers. 30% of American’s between 50-64 years old own their own tablet or iPad, proving that you’re never too old for a new adventure.

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Christian Dior, Christmas, Covent Carden, Fashion, Fashion Promotion, Gold, Haute Couture

Christmas at Dior

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These Christmas exclusives for Dior are so winery in colour, focusing on the true colours of Christmas, and the shade of eyeshadow are warm and wintery. The lipsticks are in two halves, and the packaging alone shows the individuality and the unique style is looking at. The nail varnish is a small, almost chubby bottle of luxury nail varnish, which I have been promised stays on for a minimum of 2 weeks. The products are currently not on sale, yet the first ones which have been sent from Paris can be found in the Covent Garden boutique, which is where I was fortunate to see the products for myself. 

Something that Dior is really looking into is individuality with products, and I personally believe that this Christmas they’ve achieved this; just like the Christian Louboutin nail varnish, with such a fast pace market, each fashion house is looking for a new unique selling point within products; which I believe Dior has created, but have still looked at their traditional work.

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Beauty Boutique, Christian Dior, Couture, Covent Carden, Fashion Promotion

Christmas at Dior

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When looking at Dior Fragrance, there is one shop which automatically comes to mind in regards to cosmetics and learning more about the company; the Dior Beauty Boutique in Covent Garden. It was the first Boutique of Dior’s to move from Paris, which means that a lot of the products which get sent over appear in the Covent garden store first; which is personal as it had a connection with the company itself; but it also has its unique eye shadow which was made just for the Covent Garden Store. Having elements of individuality and unique selling points within the sales and stores is so important as Covent Garden is now know by some, as the ‘English home of Dior’. It has such a power and hierarchy over the other stores due to this. 

As I am a member of the Special Events and Information side of Dior, I have recently been to see the new Dior Makeup, which is being released at Christmas. Without ruining the surprise, the bottles of nail varnish and the lipsticks come in an incredibly rich gold colour, with a cylindrical theme within the overall style. The colours are so full and wintery, with a day and night wear section. The lip sticks were something else, with two shades for highlighting and a shimmer, it is something that not only I, but so many people will be looking forward for when Christmas arrives. Dior is such a fast moving brand, and not on the products, but the wording, packaging and the overall feel of the products has become so developed over the past few years. In a few weeks I am having a private makeup session with one of the top makeup artists at Dior, to test the new products and the Covent Garden eyeshadow, an incredible and unforgettable experience!

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Christian Dior, Couture, Fashion Promotion, J'adore, Perfume

Dior – J’adore Advert

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The J’adore advert is the latest that Dior have published, after rebranding and creating secondary perfumes within the J’adore umbrella. With names such as Charlize Theron and Marilyn Monroe, this is one of the most luxurious and beautifully created adverts. Set in Verselle, the home of Haute Couture and Fashion itself, it is such an impacting and interesting advert when it is broken down; The initial comparison between the bottle and the model, is the tight, elongated necklace, which is reciprocated on the bottle neck; originating from Africa, where women were only beautiful when they accessorised and tried to manipulate their body to become what was deemed beautiful. The whole colour scheme is golden throughout, to highlight the heavenly bottle, and the golden smell which is needed by every women – which is why at the end of the advert, Charlize Theron is highlighted by a halo, to indicate the beauty and elegance beaming off of her, due to the fact that she is wearing J’adore Dior perfume. All of these subtle factors all work in synergy to draw the eye in and send the audience little hints of what is perfection; Dior are therefore selling the dream.

https://www.youtube.com/watch?v=Rm-vBq-1T1k

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