Avoiding Mega-Systems, Digital Craft, Fashion Promotion, The Age of Collaboration

Fashion as a Movement


  • The Age of Collaboration: There have become a lot of collaborations within industries, such as Apple and Burberry, to create a cool, and other industry specialistic work. There is a lot of Fashion with Tech, Film, Music, which has enabled brands to really push publicity as well as almost rebranding themselves. 
  • Avoiding Mega-Systems: Amazon, Google, Starbucks, Armani, Doche and Gabbana, Apple – all of these do not pay tax, which means that they have a different company which has a much lower tax, so that they only have to pay the smaller amount of Tax to allow them to wiggle their way out of paying. The Irish and Dutch Government are known for helping the lowering of Tax within companies. 
  • Digital Craft:  The online experience has to now appear like magic; the Gucci Store in Milan, and the Burberry Store in Regent Street are an example of this. 

Art, Fashion and Textiles Museum, Fashion Promotion, Julien McDonald, Museum



Over the years, the Fashion and Textile Museum has held so many incredible and memorable fashion exhibitions, which have always been a great inspiration for my work and looking into greater detail of the history of fashion. This season, it focuses on Knitwear; Chanel to Westwood. The vintage inspired knitwear focuses on the 1920’s jersey, the 1930’s swimwear collection, all the way to Vivienne Westwood and Julien MacDonald’s work. This range of designers and the impact that the whole exhibition has is just incredible, and the art movements over time become so impacting as you enter the world of knitwear. 

When looking around the exhibition, my favourite piece of knitwear would have to be Julien MacDonald’s’ Mixed Synthetic 1900’s sequinned dress. The change between the inner body within the dress and the high neck was just such a different style and added such a power to the piece. Although a neck length, tight, short sleeved garment, there was something very uniquely beautiful about it, and the whole piece was so delicate yet powerful in itself. The panelled body had this incredible, yet simplistic, pattern of silver tones which shaped the figure perfectly. I believe this was one of the most interesting and diverse exhibition that the Fashion and Textile Museum have displayed, and I thought it was just fantastic.

Art, Fashion, Fashion Illustration, Fashion Promotion, Life Drawing

Life Drawing


Within my degree, it is very important to create an individual style within the industry to make sure that you stand out, and you’re remembered by others; this isn’t simply through the means of fashion itself, but the way you create work and pieces which will reflect your personality and style through other means than sight. 

Each Tuesday I participate in a life drawing session of two and a half hours; each is very different, meaning that the outcomes are constantly changing, but also each drawing is so powerful and individual to you, as others will have a completely different view in comparison to yours. This in itself is such an experience, as it allows room for your own interpretation and the way you see the model to shine though, but it also allows you to be able to view the model in your own way; whether that be without a head, or from the waste down, each drawing is unique to you.

After visiting the AOI Illustration Awards, I have become very aware of other individual ways of creating art, and the way they want their individual message to be portrayed; which has allowed me to really think about the style I want to create within my life drawing. Although drawing is not a strong point of mine, I find the whole experience very intense, yet such an incredible way to be able to draw the human body from the primary source. This is something which I wish to continue, and cannot wait to compare my first drawings with my last! The weekly session has already had an impact on my drawing ability, and although at the moment my creations are very sketchy, and with a lot of lines and over-drawing, I am excited to continue on this path to create the perfect drawing.

Art, Fashion, Fashion Illustration, Fashion Promotion, Somerset House

AOI Illustration Awards 2014


Last Wednesday, I was fortunate enough to return to Somerset House once again, to view the AOI Illustration Awards 2014; for the 3rd year running, it was an incredible experience, and the work has increased in detail, individuality and adventure. The incredibly unique work was displayed so beautifully throughout 3 small rooms, and even though the weather outside was just horrible, the colours, materials and the whole feel to the exhibition was something else. The work was so personal to each designer, from Charlotte Hasley’s ‘Wandering in Circles’, a round piece which included 3000 hand cut paper curls, to Partrick George’s interpretation of the modern man, each piece was so in-depth and the narrative sprung from each and every illustration. However, there was one piece which stood out to me, not only was it the winner of the AOI Illustration Awards, it was such a powerful and different illustration from the others; a fashion illustration. Created by Jasu Hu, the ‘World’s End Clothes’ was a digital piece combining fashion and architecture. The colours alone, even in black and white, were so deliberate and created the look of material through print; the 6 figures are all so different in creation and style, and the overall composition works so beautifully. Jasu Hu is such an inspiration with his work, and will help to push not only my work forward, but others in the industry.