As fashion is fast moving and it is constantly evolving, having something different, something that makes you stand out in such a competitive market is exactly what brands need to keep the competitors off, and is something that Burberry Regent Street have taken to another level. The whole experience is luxury, but they have incorporated a strong digital element to the store too, meaning that when you enter the changing rooms, when you stand in front of the mirror, it transforms into a screen which shows you the outfit on the catwalk and what the garment was made from.
Christopher Bailey, the creative director for over 10 years at Burberry has made his possible, he has pushed the brand throughout the years to create something new, something unique to entice the customers in; which is so vital to the industry, and has been a high publicity push for Burberry too; constantly promoting.
charlotte joy 