Christian Dior, Christmas, Covent Carden, Fashion, Fashion Promotion, Gold, Haute Couture

Christmas at Dior

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These Christmas exclusives for Dior are so winery in colour, focusing on the true colours of Christmas, and the shade of eyeshadow are warm and wintery. The lipsticks are in two halves, and the packaging alone shows the individuality and the unique style is looking at. The nail varnish is a small, almost chubby bottle of luxury nail varnish, which I have been promised stays on for a minimum of 2 weeks. The products are currently not on sale, yet the first ones which have been sent from Paris can be found in the Covent Garden boutique, which is where I was fortunate to see the products for myself. 

Something that Dior is really looking into is individuality with products, and I personally believe that this Christmas they’ve achieved this; just like the Christian Louboutin nail varnish, with such a fast pace market, each fashion house is looking for a new unique selling point within products; which I believe Dior has created, but have still looked at their traditional work.

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Chanel, Christian Dior, Competitors, Covent Carden, Designer Clustering, Fashion Promotion

The FINAL clustering

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Within the UK, there is only 1 remaining piece of Art Nouveau Sculpture, which is the middle of Piccadilly Circus – Eros, the statue of love. Carnaby street which is a short walk away in the 1960’s used to a very unique little boutique street, however it has now become very much the same as other shopping streets within London. However, Newburgh Street was the first street to be the Alternative London Fashion Week, here you can find so many interesting and one off shops which is why it has made its name on the map over the years – which is were Mac, Liberty and many other shops live. 

However, the final part of the trip leads me to Covent Garden, home of so many luxury shops and fashion clusters; but most importantly it is one of the areas where you will find Chanel and Dior right next to each other. This placement did not happy by accident, right opposite the main square, it is a prime location for the two Haute Couture giants. Though this is where you will also find Apple, one of the biggest in London, which is very important to note as there is not a large push between technology and fashion – which is what has been promoted and publicised on this years Apprentice. The Dior shop was so incredible to visit, and the staff where incredibly informative, telling us about the life of Dior, and how the company works. Dior in Covent Garden in a beauty boutique, and the first in London when the company expanded from Paris; which is why this store in particular is vital to the understanding of Dior.

Throughout this walk, I learnt so much about the store placements, why and how the stores are categorised and very strategically placed to help the consumer become tempted by more than they set out to look at. This is a vital part of the fashion industry, and clustering takes a very long time to perfect, as this is so key to the way the brand is viewed, and by who. This walk was incredibly useful for my knowledge, and taught me an awful lot about London, as well as the Designer Clusters.

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Beauty Boutique, Christian Dior, Couture, Covent Carden, Fashion Promotion

Christmas at Dior

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When looking at Dior Fragrance, there is one shop which automatically comes to mind in regards to cosmetics and learning more about the company; the Dior Beauty Boutique in Covent Garden. It was the first Boutique of Dior’s to move from Paris, which means that a lot of the products which get sent over appear in the Covent garden store first; which is personal as it had a connection with the company itself; but it also has its unique eye shadow which was made just for the Covent Garden Store. Having elements of individuality and unique selling points within the sales and stores is so important as Covent Garden is now know by some, as the ‘English home of Dior’. It has such a power and hierarchy over the other stores due to this. 

As I am a member of the Special Events and Information side of Dior, I have recently been to see the new Dior Makeup, which is being released at Christmas. Without ruining the surprise, the bottles of nail varnish and the lipsticks come in an incredibly rich gold colour, with a cylindrical theme within the overall style. The colours are so full and wintery, with a day and night wear section. The lip sticks were something else, with two shades for highlighting and a shimmer, it is something that not only I, but so many people will be looking forward for when Christmas arrives. Dior is such a fast moving brand, and not on the products, but the wording, packaging and the overall feel of the products has become so developed over the past few years. In a few weeks I am having a private makeup session with one of the top makeup artists at Dior, to test the new products and the Covent Garden eyeshadow, an incredible and unforgettable experience!

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