Christian Dior, Couture, Diorissimo, J'adore, Miss Dior, Perfume

The Dior Narrative

Untitled-2

When looking into the narrative and the dream behind Diorissimo, there are many connotations which jump out of the product, and for me there is a very strong story which unveils. Dior is an incredibly sophisticated and well developed brand, which enables a strong sense of control within the brand; however for me, the dior fragrances are more than just smells, they work together in synergy to create a family like feel. J’adore, Miss Dior and Les Creations de Monsieur Dior are three sisters, and when you unravel the product identify within each fragrance you gain an understanding of the audience, smell, bottle aesthetics, and the feel of the perfume. These factors enable the consumer to learn more about where the product fits within the Dior Fragrance ‘family’. 

J’adore is a very sleek, sexual perfume, which is incredibly feminine and independent. The woman behind the fragrance is heavily beautiful and someone how has confidence within herself, she knows what she wants and how she is going to get it. This very confident and forward figure which appears in the family of Dior is an older sister, and is a well loved, appreciated yet strong smell, and is well developed to the perfect amount.

Next you have Miss Dior, who is the youngest of the three, sisters within the Dior fragrance family; she is cheeky, flirty and incredibly girls; the smell is flowery and pink which is displayed strongly within the packaging colour and bow on the lid. Miss Dior is the youngest and although she is confident in herself she has changes to make to herself, and is giggly. If she were to be drawn, she would too be very beautiful, but younger, and she is fun; which is the most important element which can be taken from the fragrance.

Finally you have the strong family of Les Creations de Monsieur Dior, which are almost the cousins of the Dior family, as they themselves make up 6 of the Dior fragrances, meaning there is a strong bond and collection within the brand. Diorissimo, Diorella, Dioressence and Diorling are almost quadruplets, the smells and the looks which carry the Dior fragrance forward are so similar, the bottle shapes are all identical and the look and feel which can be captured from the fragrance are identical. 

I personally see Diorissimo as an interesting family member within the fragrance market. The bottle itself is very bland, there is very little shape and outstanding factor of the bottle, however this inputs an element of mystery within the product, implying that Dior may have put all their efforts into the smell and left the packaging and bottle plain to allow a sense of the unknown into the product. The sell is so floral and fruity, almost a younger smell, however it was one of the first created which leaves the element of surprise when the scent is smelt as you see the movement behind the smell throughout the years. The Diorissimo woman is incredibly elegant yet simplistic, it leaves a lot to the imagination and allows a true mystical element to her; she too would be incredibly beautiful, old fashioned in her beliefs yet her rebranding makes her young in age. In my opinion, Diorissimo is the most interesting of the Dior Fragrance Collection, and although she isn’t the most famous, this adds the element of surprise to her, which is her unique selling point within the market. 

Standard
Fashion, Fashion Promotion, Intellectual Properties, What it takes to be a professional

Intellectual Properties

This part of the fashion industry is vital to the way the business works. Without legal obligations and limitations the industry would be incredibly different. Intellectual Property right are the legally recognised ruled which have to be followed. It included copyright, patents, trademarks and trade secrets; which are all in turn personal and unique to different companies and the work ethics set. Within a company, patent is key to success; it grants the inventor the right to get rid of others from the making, selling and importing of fashion. Intellectual Properties are what keeps fashion a fast moving, and high earning business; and it is vital to understanding the way the companies work.
Standard
Fashion Monitor, Fashion Promotion, Professional, The Fashion World

Fashion Monitor – MY profession

FM-Metro1

When looking deeper into the fashion industry, and the promotional aspects within the business, I have realised that not only is there such a range of available jobs, but they have come so far, and developed so much over the years! This therefore leads me to believe that although I have an idea of a job at the end of my degree, the fast moving industry may therefore have a more in-depth and up to date position instead; which is in fact incredibly exciting.

Looking into my profession is something which I find so interesting, yet due to the amount of jobs, and the development of the existing ones, I have to be incredible careful to be open and willing to change with the industry, therefore looking at an exact job can be hard, but using Fashion Monitor has enabled me to look at what is current, and possible jobs I would find myself working in within the next 5 years. This has enabled me to look in more depth at the industry, as well as myself and what I want to get out of the fashion industry, and where I will be able to leave my stamp.

http://www.fashionmonitor.com

Standard
Elsa Schiaparelli, Fashion, Fashion Promotion, Haute Couture

The GRANDE-Mère of couture

Screen Shot 2014-11-03 at 10.13.43

There is one woman who has stood out to me over the years as one of the leaders of Couture, a woman whose work was so different and unique at the time, and even though art and poetry was the route in life she wanted to take, fashion took over and snatched up her talent and brought her into the ever-moving industry. Forty years after the death of Elsa Schiaparelli, her life has come back into the light as her work is reviewed and looked at again by many. Her passion and determination for doing something special with her life was such an inspiration, to not only her family, but young photographers, designers and fashion followers. From Giacometti designed ashtrays, to Dali dressing her windows, Schiaparelli was one of the most glamorous, genuine and loved designers of her time, and her mark has been left after all these years. 

‘Elsa Schiaparelli was the most influential fashion designer of the 20th century. She was the first to use the art of her time in a provocative dialogue with fashion, and hoovering up elements that caught her fancy from all over the world.’

– Meredith Etherington Smith

There has recently been a book released about the life of Elsa Schiaparelli and her personal photographic collection of her family, lovers and the house she once lived in; which have all been selected by her granddaughter to bring her name back into the light and teach those about just how incredible she was. She is a name that I will always follow, and a book which I have ordered and am more than excited to read.

Standard
Bloggers Event, Company magazine, Fashion, Fashion Promotion

Company Bloggers Fashion Event

bloggers_style_the_high_street-rR8uGg

Last Thursday I was lucky enough to attend the Bloggers Style and High Street Company Event; hosted by the Company Magazine which was such an incredibly fashion event, combining all of the big bloggers with the best of what the high street has to offer! With names such as Primark, River Island, Warehouse and Yumi; the event was so individual as the fashion collections are available to buy from stores now! This extra factors was a real eye opener, and the bloggers themselves were available to discuss their reasonings and colour pallets. The fact that there was a real sense of high street style made it available and accessible to all; from teenagers to young adults!

BLOGGERS: Megan Ellaby for Asos, Emma Hill for M&S, Coco’s Tea Party for Next, Patricia Bright for Oasis, Hannah Louise F for Primark, Kavita Donkersley for River Island, Doina Ciobanu for Yumi and Amy Bell for Warehouse.

As well as this, the event offered free makeup and tutorials, nail sessions as well as hair styling; the interactivity was perfect for the event, and with names such as Paul Mitchell and Bargrooves, it is no wonder the tickets sold out within a week of releasing them. Located in Tobacco Dock, the event was also so personal, and the lighting, positioning and the whole decor fitted the mood spot on, and the whole event was so eye opening and helpful for not only fashion bloggers, but those interested in fashion and the high street brand. If there were to be another event held by company, I would not hesitate one bit to go, the whole scene and professional catwalk was just incredible, a real eye opener to what is out there today.

http://www.company.co.uk/magazine-hq/bloggersstylethehighstreet2014

Standard
Fashion, Fashion Promotion, Rave Plus, Ravensbourne

RAVE PLUS

Ravensbourne-Logo

Ravensbourne Lectures:

  • Industry Projects
  • Workshops
  • Short Courses
  • Career Advice
  • Business Mentoring

Ravensbourne Lates:

  • Speakers
  • Industry Advice
  • Influential Speakers

Ravensbourne Shorts:

  • Technical Skills
  • Business Skills
  • Personal Development

http://www.ravensbourne.ac.uk/rave-plus/

Standard
Art, Beauty, David Beckham, Fashion Promotion, Haig Club

DAVID BECKHAM – Haig Club

??????????????????????????????

The famous model and football player David Beckham has recently tken his career up a notch when he created his own whiskey – Haig Club; as a No-Age-Statement. As whiskey has connotations of an old man, Beckham is trying to bring the age down and make it more fashionable and realistic in the eyes of the younger generation. 

Within the advert, here are so many factors which work in synergy to create the very personal yet deliberate advert. To start off with, Guy Richie is the director of the advert, as well as shooting for David Beckham’s H&M advert, meaning that the two have worked together and have created this bond. Beckham has recently published a programme about him riding a motorbike around the country, as this is something he personally enjoys; which is why he enters the advert on a bike; the very personal elements makes the product authentic, as you are seeing the real Beckham. There is such a strong narrative and marketing strategy behind the whole filming. 

‘The Sell: Sumptuous Scottish Scenery and Soccer Star’s Sex Appeal’

Next, part of the group of friends, you will see the familiar face of Jimmy Choo, who is indeed a friend of Beckhams. All of these work together to create such a thought out advert. Also, you see the famous selfie moment; the sharded self, it is the modern world and what the target audience know. As well as the selfies being taken around the world at famous landmarks, meaning that there is a global push to the product. The whole advert is so incredibly developed and one which I think is incredibly effective.

Standard
Art, Fashion and Textiles Museum, Fashion Promotion, Julien McDonald, Museum

FASHION AND TEXTILE MUSEUM

dsc_0667

Over the years, the Fashion and Textile Museum has held so many incredible and memorable fashion exhibitions, which have always been a great inspiration for my work and looking into greater detail of the history of fashion. This season, it focuses on Knitwear; Chanel to Westwood. The vintage inspired knitwear focuses on the 1920’s jersey, the 1930’s swimwear collection, all the way to Vivienne Westwood and Julien MacDonald’s work. This range of designers and the impact that the whole exhibition has is just incredible, and the art movements over time become so impacting as you enter the world of knitwear. 

When looking around the exhibition, my favourite piece of knitwear would have to be Julien MacDonald’s’ Mixed Synthetic 1900’s sequinned dress. The change between the inner body within the dress and the high neck was just such a different style and added such a power to the piece. Although a neck length, tight, short sleeved garment, there was something very uniquely beautiful about it, and the whole piece was so delicate yet powerful in itself. The panelled body had this incredible, yet simplistic, pattern of silver tones which shaped the figure perfectly. I believe this was one of the most interesting and diverse exhibition that the Fashion and Textile Museum have displayed, and I thought it was just fantastic.

Standard
Fashion, Fashion Promotion, Fashion Trend Forecasting, Vogue

Fashion Trend Forecasting

RETAIL ASSEMBLY Trend Forecasting online workshop

Within trend forecasting, there is Shared Situation Awareness, which is the themes and ideas which are shared amongst a group – the opinion formers- fashion does not feed fashion, we have to look outside of this for new trends and fashion designs which in turn feeds to the audiences. Trend Forecasting is a teams ability to recognise a pattern in a fluid situation and to use this information to anticipate what might happen. Fashion is forever moving, you have to take a snapshot of what is happening in that section of time. Some looks have defined decades, like the bob, now they define a season, or a year, it is incredibly fast moving, and you have to constantly be aware of what is coming out; exhibitions, music, films and other emerging areas. You have to be incredibly quick with this.

There are three steps in this process:

  1. Observe the raw data
  2. Spot patterns to form hypothesis as to how the situation might unfold
  3. Test the hypothesis

Ford – you have designs which are going to be large within the industry, something that will be sold quickly, something that will be very popular, however it is fast fashion meaning it appears very quickly.

Trafalgar – slow fashion is where an idea will evolve over a period of time, which will become very developed and destined and will be right and exactly what the audience will mean. It will be touched on time and time again, a theme or a technique which is constantly revisited within the designer. Vivienne Westwood is an example of this, as she has a strong British essence within her work.

Bubble up is where trends enter from the street and work there way up within the fashion industry. Trickle down is conceptual dresses, where the clothing is very difficult to understand and interpret, but has been observed and has made its way into the high street. Zara is incredibly good at this, as they have looked at what is new and couture within the industry, and they make their own look out of it, the look becomes very simplified and enters the high street, fast fashion market. Often this moves around regions within the country, what is good where and why?

Standard
Art, Charity, Fashion Promotion, Moustache, Movemeber

MOVEMBER

fafasfasf

Each month, at the beginning of November, all of the brave men of this country join to either to grow a moustache or beard to raise the awareness of prostate cancer, testicular cancer and mental health problems. The congregation of men across the nation is such a wonderful experience, and although it makes no effect by itself, the constant promotion of the charity is such an achievement, and is an incredible element to the charity industry. The foundation challenges men to grow a the facial hair for one month only, and to raise funds, as well as putting a smile on peoples faces. To date, there have been 4 million moustaches over the years, and the message is being heard. This is such an incredible campaign and causes such an effect on those who are in need of help.

http://uk.movember.com/?home

Standard