Fashion Promotion, Meat Pack Hijack, Stealth Wear, Technology

The FUTURE of Fashion

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Everyone is watching you, and everyone knows where you are, what you’re doing and when. The project is about if you put your phone in ‘the Stealth Pocket’ you are invisible, no one is able to contact you, or talk to you at all.

Meat Pack Hijack is an app which is available on phones, which sets up an app and lets you know the discounts which are available in the Meat Pack store – each second that goes by the percentage of discount decreases each time; which brings an excitement and individuality to the store. 

Nectar points and discount cards are the future of shopping, with giving and signing up to this information, you are able to be contacted and individually publicised to about certain products which they have seen that you already have bought. Something that you are common and more likely to buy will be pushed to you first with a discount to enable you to feel special and have a more personal feel with the company; as well as keeping customers loyal within a certain industry.

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Alexander Wang, Art, Fashion Promotion, H&M

Alexander Wang

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For the last 3 months there has been something that has been top on many fashion followers calendars; the Alexander Wang release for H&M. The event was open to those with an early bird ticket which were rare. With faces like Ellie Golding, and champagne, live music and the chance to get their hands on the first Alexander Wang pieces, it was packed that night, and by mid-day on Thursday the website had crashed and all stock had been sold. This sudden rush for H&M is why it is so developed and ahead of many other high street shops, as it offers something different to entice new customers as well as holding onto the existing. This is key, not only for the store but for the individual designers as it allows a large audience for the brand as the prices and the audience have changed to suit the occasion. It is, and will always be remembered as an incredible event. 

http://www.hm.com/gb/

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Alexander Wang, Art, Competitors, Fashion, Fashion House, Fashion Promotion

ALEXANDER WANG – H&M 

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On November the 6th, all eyes and ears will purely on the Alexander Wang collection for H&M. The fashion world is now on edge waiting for the full collection to become released, the American sportswear with his own twist. Following Isabel Marant, Versace and even Stella McCartney, this collection in particular has become a very popular look which not only his target audience want; but the dropped prices have attracted a much broader audience for purchase. These events are so vital to the way the fashion world works, as it allows each and every one of us to have a piece of the design collection’s dream, we are all able to make our own story with the garments. Alexander Wang is someone who I have previously looked at in great detail, and I have to say I am incredibly excited to see this collection.

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