City of Love, Fashion, Fashion Promotion, Paris

The city of Love

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Paris is one of the most romantic, beautiful and luxurious cities in the world. The beauty of the people found it in, the fashion, the food, the whole atmosphere is simple amazing, and luckily enough I was able to visit the city last week. Looking at Paris on a fashion level, the city is perfect. The home of Haute Couture, Paris screams luxury, and the whole experience will be unforgettable. The Chanel Flag Ship store, as well as Louis Vuitton, the whole elegance and welcome from the city is just incredible, and the layout of the streets, and the hustle and bustle of the city centre is just phenomenal. The layout reminds me very much of New York, with blocks around the main shopping centre: Lefayette. The day was perfectly balanced between Fashion Shopping and sightseeing! I would recommend Paris is a place to visit if you have any sort of interest in fashion, the whole ora of the city is just beautiful! 

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Fashion Promotion, Meat Pack Hijack, Stealth Wear, Technology

The FUTURE of Fashion

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Everyone is watching you, and everyone knows where you are, what you’re doing and when. The project is about if you put your phone in ‘the Stealth Pocket’ you are invisible, no one is able to contact you, or talk to you at all.

Meat Pack Hijack is an app which is available on phones, which sets up an app and lets you know the discounts which are available in the Meat Pack store – each second that goes by the percentage of discount decreases each time; which brings an excitement and individuality to the store. 

Nectar points and discount cards are the future of shopping, with giving and signing up to this information, you are able to be contacted and individually publicised to about certain products which they have seen that you already have bought. Something that you are common and more likely to buy will be pushed to you first with a discount to enable you to feel special and have a more personal feel with the company; as well as keeping customers loyal within a certain industry.

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Avoiding Mega-Systems, Digital Craft, Fashion Promotion, The Age of Collaboration

Fashion as a Movement

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  • The Age of Collaboration: There have become a lot of collaborations within industries, such as Apple and Burberry, to create a cool, and other industry specialistic work. There is a lot of Fashion with Tech, Film, Music, which has enabled brands to really push publicity as well as almost rebranding themselves. 
  • Avoiding Mega-Systems: Amazon, Google, Starbucks, Armani, Doche and Gabbana, Apple – all of these do not pay tax, which means that they have a different company which has a much lower tax, so that they only have to pay the smaller amount of Tax to allow them to wiggle their way out of paying. The Irish and Dutch Government are known for helping the lowering of Tax within companies. 
  • Digital Craft:  The online experience has to now appear like magic; the Gucci Store in Milan, and the Burberry Store in Regent Street are an example of this. 

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Art, Fashion Politics, Fashion Promotion, Fur, Macaroni

POLITICS OF FASHION

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In the 80’s people would spray your coats and jackets with spray paints as it was so frowned upon; it is something that people are constantly questioning. Leather is another, although it is within the food market too, big cats like tigers, leopards are not considered acceptable within this day and age; and a lot of magazines and boutiques will not touch it. Prada this year have focused on fox fur, which is being looked at in great detail with the Anti Fur Lobby and cosmetic testing. Within the UK, there are no fur farms, and there are no large fur creations within the UK, however it is still large in Europe and other countries abroad. 

An 18th Century Man of Fashion, within the fashion industry there is a stigma, which has been around for 200 years is for men who are too groomed and too into fashion for what is seen acceptable. A Macaroni is someone who pays too much attention to themselves, too much styling and fashion incorporated within one look, has its own term within the industry. Within the industry there is a lot of Social Conditioning, of what is said, and what is acceptable; this is very interesting and something which is looked at and studied very closely within the industry.

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All Walks, Beyond the Catwalk, Fashion Promotion, Professional

All walks – Beyond the Catwalk 

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Three innovative, creative and very ambitions ladies within the fashion industry in 2012 created a way of showcasing the work of ‘8 cutting-edge designers on a 8 professional models aged between 18-65 and size 8-16, as a celebration of individuality and diversity.’

‘The All Walks mission is simple: to expand upon the imagery coming out of our industry and mirror a more realistic range of women, in age, size, race and appearance than fashion standards currently offer. We also challenge growing hyper-sexualisation of young women in fashion. The All Walks brand asks all fashion practitioners new and old to consider their own viewpoint on moral and ethical boundaries believing that positive messaging around self-esteem fro young women and men is crucial.’

Caryn Franklin, Debra Bourne and Erin O’Connor created All Walks Beyond the Catwalk. Franklin is a Fashion Commentator and broadcaster within the industry, O’Connor, the Model of the Sanctury and Bourne, a fashion consultant and former PR director at the company Lynne Franks. They set out  and recruited a team of casting agents, film directors, leading style magazines, printers and make up artists to create this project. 

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Fashion, Fashion Promotion, Haute Couture, London Fashion Week, Milan Fashion Week, New York Fashion Week, Paris Fashion Week

THE BIG 4

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There are four main Fashion Weeks which happen during the Fashion Calendar Year; Paris, Milan, London and New York. Paris is the capital of Fashion, and always shows first from the Couture collections, and almost 2 months before the ready to wear starts. Milan is a very wealthy fashion week, and has become one of the wealthiest country within the fashion industry. New York has always, and will always be very organised, polished and well thought of. Then, London is commonly still seen creative, young and innovative; however has a problem with price, large labels such as Dior have three shows: buyers, private clients, then the media. After the fashion weeks, there are then showrooms, which can be booked, where their garments can be bought.

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Fashion Promotion, Home, Kate Moss, Vogue

At home with Kate MOSS

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It has been released that this Christmas, Kate Moss is to let Vogue, and all of its readers into her personal home, and teach us about the real Kate Moss, behind the model face, which she really loves, hates and what she treasures the most. With memories and her personal life released, Moss is taking a huge risk within the industry, as well as an incredible experience for all of us to understand and get personal with the Model to really understand what she stands for, and why she has made the decisions she has within her career. 

I believe that this is such a powerful thing for Kate Moss to do, and it allows us to understand her and get in touch with the real woman behind her career; family, children, marriage and her personal life. A great way of self-promotion. 

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Alexander Wang, Art, Fashion Promotion, H&M

Alexander Wang

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For the last 3 months there has been something that has been top on many fashion followers calendars; the Alexander Wang release for H&M. The event was open to those with an early bird ticket which were rare. With faces like Ellie Golding, and champagne, live music and the chance to get their hands on the first Alexander Wang pieces, it was packed that night, and by mid-day on Thursday the website had crashed and all stock had been sold. This sudden rush for H&M is why it is so developed and ahead of many other high street shops, as it offers something different to entice new customers as well as holding onto the existing. This is key, not only for the store but for the individual designers as it allows a large audience for the brand as the prices and the audience have changed to suit the occasion. It is, and will always be remembered as an incredible event. 

http://www.hm.com/gb/

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Copyright, Fashion, Fashion Law, Fashion Promotion, Trademarks

Copyright

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Copyright protects the expression of create and artistic work; such as music, sounds, dramatic and art work – each piece of copyright is original. Copyright is also automatic and doesn’t need to be registered at all. Copyright can be enforced by the logo, your name and the date it was published. There however are regulations, there needs to be a certain amount of skill and effort, it cannot be already copied, and even derivative work can be original and copyrighted. having a copy righted piece means that you do have exclusive rights however when it comes to working and being contracted this can become very complication. These are the rights you have as a copyrighter:

  • Copying the work
  • Issuing copies to the public
  • Rending work
  • Adapting work
  • Communication
  • Secondary selling and distribution
  • Performing showing and playing work

Also, there are many exceptions of the rules of copyright; meaning that you can use it for private study and non commercial research, as well as teaching in schools and colleges. Reporting current events and criticising and reviewing the copy right can also occur. It is however a very grey area and depending on the legal rights of the copyright it can become very complicated. Infringement can also occur with a park or the whole of the copy.

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Christian Dior, Couture, Diorissimo, J'adore, Miss Dior, Perfume

The Dior Narrative

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When looking into the narrative and the dream behind Diorissimo, there are many connotations which jump out of the product, and for me there is a very strong story which unveils. Dior is an incredibly sophisticated and well developed brand, which enables a strong sense of control within the brand; however for me, the dior fragrances are more than just smells, they work together in synergy to create a family like feel. J’adore, Miss Dior and Les Creations de Monsieur Dior are three sisters, and when you unravel the product identify within each fragrance you gain an understanding of the audience, smell, bottle aesthetics, and the feel of the perfume. These factors enable the consumer to learn more about where the product fits within the Dior Fragrance ‘family’. 

J’adore is a very sleek, sexual perfume, which is incredibly feminine and independent. The woman behind the fragrance is heavily beautiful and someone how has confidence within herself, she knows what she wants and how she is going to get it. This very confident and forward figure which appears in the family of Dior is an older sister, and is a well loved, appreciated yet strong smell, and is well developed to the perfect amount.

Next you have Miss Dior, who is the youngest of the three, sisters within the Dior fragrance family; she is cheeky, flirty and incredibly girls; the smell is flowery and pink which is displayed strongly within the packaging colour and bow on the lid. Miss Dior is the youngest and although she is confident in herself she has changes to make to herself, and is giggly. If she were to be drawn, she would too be very beautiful, but younger, and she is fun; which is the most important element which can be taken from the fragrance.

Finally you have the strong family of Les Creations de Monsieur Dior, which are almost the cousins of the Dior family, as they themselves make up 6 of the Dior fragrances, meaning there is a strong bond and collection within the brand. Diorissimo, Diorella, Dioressence and Diorling are almost quadruplets, the smells and the looks which carry the Dior fragrance forward are so similar, the bottle shapes are all identical and the look and feel which can be captured from the fragrance are identical. 

I personally see Diorissimo as an interesting family member within the fragrance market. The bottle itself is very bland, there is very little shape and outstanding factor of the bottle, however this inputs an element of mystery within the product, implying that Dior may have put all their efforts into the smell and left the packaging and bottle plain to allow a sense of the unknown into the product. The sell is so floral and fruity, almost a younger smell, however it was one of the first created which leaves the element of surprise when the scent is smelt as you see the movement behind the smell throughout the years. The Diorissimo woman is incredibly elegant yet simplistic, it leaves a lot to the imagination and allows a true mystical element to her; she too would be incredibly beautiful, old fashioned in her beliefs yet her rebranding makes her young in age. In my opinion, Diorissimo is the most interesting of the Dior Fragrance Collection, and although she isn’t the most famous, this adds the element of surprise to her, which is her unique selling point within the market. 

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