Christian Dior, Dior Addict, Fashion Promotion, Fragrance, Perfume

Dior – Addict


Dior Addict, is yet again, a very different perfume which has been created, yet the whole promotional aspect is very different again. The bottle itself is a very simple creation in shape and colour, however all of the promotion platforms have created a very unique look. The muted colours of the bottle and initial part of the advert are contracted against a very bold and dramatic second half – which is highlighted within the bottle title; addict. This can be a very beautiful thing, addiction, you can be addicted to someone as you’re so in love, or you can be addicted to something in a very negative way; and this is the narrative behind the perfume; you buy the dream of Dior, but you then want it, more and more, different smells and different bottles. It is such an incredibly subtle yet wonderful promotional aspect to Dior, each and every perfume has such an in-depth meaning behind it. The advert is so surreal and starts off as a traditional Dior advert, the big french house, yet once the model enters the mirror it is a completely different story, which is the same as addiction. The in-depth meaning is so thought out in this advert more than any other of Dior’s in my opinion, which is why it was such a hit with sales, and has helped to put Dior Addict on the map with in the fragrance industry.