The FUTURE of Fashion

Everyone is watching you, and everyone knows where you are, what you’re doing and when. The project is about if you put your phone in ‘the Stealth Pocket’ you are invisible, no one is able to contact you, or talk to you at all.

Meat Pack Hijack is an app which is available on phones, which sets up an app and lets you know the discounts which are available in the Meat Pack store – each second that goes by the percentage of discount decreases each time; which brings an excitement and individuality to the store. 

Nectar points and discount cards are the future of shopping, with giving and signing up to this information, you are able to be contacted and individually publicised to about certain products which they have seen that you already have bought. Something that you are common and more likely to buy will be pushed to you first with a discount to enable you to feel special and have a more personal feel with the company; as well as keeping customers loyal within a certain industry.

THE New Burberry Store

As fashion is fast moving and it is constantly evolving, having something different, something that makes you stand out in such a competitive market is exactly what brands need to keep the competitors off, and is something that Burberry Regent Street have taken to another level. The whole experience is luxury, but they have incorporated a strong digital element to the store too, meaning that when you enter the changing rooms, when you stand in front of the mirror, it transforms into a screen which shows you the outfit on the catwalk and what the garment was made from. 
Christopher Bailey, the creative director for over 10 years at Burberry has made his possible, he has pushed the brand throughout the years to create something new, something unique to entice the customers in; which is so vital to the industry, and has been a high publicity push for Burberry too; constantly promoting.

http://www.regentstreetonline.com/Shopping/Burberry.aspx

Technology used by Dior

Due to the emerging market and the fact that the industry is fast moving, companies have to adapt to what is new and upcoming within the fashion industry, as well as new technologies and ways of adapting the media and ways of contacting their audiences. As we now live in the 21st Century, this month the new iPhone 6 and iPhone 6 plus got released, and within 24 hours 4 million units were sold – let alone all of the other iPhones, android products and other brand; proving that the people of this generation, showing that technology is becoming more important and part of daily life. 

This is where brands, like Dior, have entered the new world, and have a well  established website with interactivity and a very easy working system,  but keeping up with sophisticated look of the brand. As well as the following  technologies: 

• Instagram
• Twitter
• Facebook
• Blogs
• Website
• App

Because Dior has become such a developed brand in itself as well as its awareness of what the target market are currently doing, and the latest technologies which are available, it allows the whole shopping experience, in store or online to be a remembered happy experience. As well as online, in store large digital images are constantly being displayed with a very high quality, showing the consumer possible outfits and ways of combining the products in store. This is such a vital element to have within the industry as it educates the shopper in a very indirect manner.