City of Love, Fashion, Fashion Promotion, Paris

The city of Love


Paris is one of the most romantic, beautiful and luxurious cities in the world. The beauty of the people found it in, the fashion, the food, the whole atmosphere is simple amazing, and luckily enough I was able to visit the city last week. Looking at Paris on a fashion level, the city is perfect. The home of Haute Couture, Paris screams luxury, and the whole experience will be unforgettable. The Chanel Flag Ship store, as well as Louis Vuitton, the whole elegance and welcome from the city is just incredible, and the layout of the streets, and the hustle and bustle of the city centre is just phenomenal. The layout reminds me very much of New York, with blocks around the main shopping centre: Lefayette. The day was perfectly balanced between Fashion Shopping and sightseeing! I would recommend Paris is a place to visit if you have any sort of interest in fashion, the whole ora of the city is just beautiful! 

Fashion, Fashion Promotion, Haute Couture, Paris, Social

Social aspects of Dior


When being a director or creator of a global fast moving business, networking and contacts are key to the way the company works. Keeping your name known by not only your target audience but other companies and competitors is key to success and managing a brand. Last year Kyra Kennedy’s fairytale couture dress fitting was largely publicised and then became a large social event; which then became a larger event for others to visit. As well as dressed in museums, this is not an obvious social element but it allows others to become connected to the brand. 

Other events that Dior has opened up to is the Miss Dior Exhibition which has opened in Paris; this is a prime example of publicising the brand through other means that advertising, it is an experience for the target audience to appreciate and learn more about the brand. Throughout London and other major cities there are constantly events, like late evening stores being opened, Vogue’s night out, and many different publicity events.