Category Archives: Fashion Promotion
Intellectual Properties
DESIGN RIGHTS:
Design rights cover the whole aesthetics of the design itself. It protects the appearance of new products and the individual characters which can be found on it: lines, colours, contours and texture. Design rights are also about £40 in the UK. They are relatively cheap rights to be enforced, and are commonly more used as a marketing tool. With a larger company, such as Burberry, the shape of the bag or the patterns aren’t always design protected as there are so many different new collections being created; which also causes many problems over time.
MORAL RIGHTS:
This is where you have the right to be acknowledged as the creator to the work, as you have the copy right protection, however it cannot be assigned, it can only be waived within the industry. This lasts for the life of the creator, plus 70 years after their death to protect the piece.
CONFIDENTIAL INFORMATION:
This is information which isn’t known by many; such as the ingredients of Coca Cola so that it cannot be copied and replicated; you as the creator want the rights and the protection from this so that you have an individual product.
When creating a design, product, idea, you need to make sure that you have looked at what is already copyrighted and a document to show your development process which you have undertaken. Make sure everything is dated and noted, to make sure that you have security behind it. Also, owner ship need to be thought of, so that you are another can use the product, coming to an agreement. Make sure that you read the contract which has been given to you, so that your royalties are high enough and that you are defining yourself as well as the company.
Alexander Wang
For the last 3 months there has been something that has been top on many fashion followers calendars; the Alexander Wang release for H&M. The event was open to those with an early bird ticket which were rare. With faces like Ellie Golding, and champagne, live music and the chance to get their hands on the first Alexander Wang pieces, it was packed that night, and by mid-day on Thursday the website had crashed and all stock had been sold. This sudden rush for H&M is why it is so developed and ahead of many other high street shops, as it offers something different to entice new customers as well as holding onto the existing. This is key, not only for the store but for the individual designers as it allows a large audience for the brand as the prices and the audience have changed to suit the occasion. It is, and will always be remembered as an incredible event.
Copyright
Copyright protects the expression of create and artistic work; such as music, sounds, dramatic and art work – each piece of copyright is original. Copyright is also automatic and doesn’t need to be registered at all. Copyright can be enforced by the logo, your name and the date it was published. There however are regulations, there needs to be a certain amount of skill and effort, it cannot be already copied, and even derivative work can be original and copyrighted. having a copy righted piece means that you do have exclusive rights however when it comes to working and being contracted this can become very complication. These are the rights you have as a copyrighter:
- Copying the work
- Issuing copies to the public
- Rending work
- Adapting work
- Communication
- Secondary selling and distribution
- Performing showing and playing work
Also, there are many exceptions of the rules of copyright; meaning that you can use it for private study and non commercial research, as well as teaching in schools and colleges. Reporting current events and criticising and reviewing the copy right can also occur. It is however a very grey area and depending on the legal rights of the copyright it can become very complicated. Infringement can also occur with a park or the whole of the copy.
Brighton Fashion Week
It is commonly misunderstood that there is only one main Fashion Week which happens within the UK, however this is such a mistake within those who think that; as around the country there are so many influential catwalk shows which display different work, designers and styles which are unique to each place. Brighton is somewhere that I have lived for my whole life, meaning that I have become very aware of the styles which are represented thoughout the people who are currently living there. Brighton is the capital of the Gay population within the country, and this is such an incredible experience when in Brighton, as fashion is pushed to its limits, and creations and styles really come alive.
The Lanes which can be found there are a hub for new fashion and individual boutiques and accessory shops, as well as the main shopping station. Brighton, like many other sub cities, has its own Fashion Week which is held in October every year, and although one of the newer Fashion Weeks, it has blossomed and really come alive thought the people and the style of living. Next year I really hope to have a more personal and larger role within the event, as I think it is such an experience for Fashion Promotion and others interested in Fashion to get stuck into.
Intellectual Properties
This part of the fashion industry is vital to the way the business works. Without legal obligations and limitations the industry would be incredibly different. Intellectual Property right are the legally recognised ruled which have to be followed. It included copyright, patents, trademarks and trade secrets; which are all in turn personal and unique to different companies and the work ethics set. Within a company, patent is key to success; it grants the inventor the right to get rid of others from the making, selling and importing of fashion. Intellectual Properties are what keeps fashion a fast moving, and high earning business; and it is vital to understanding the way the companies work.
Fashion Monitor – MY profession
When looking deeper into the fashion industry, and the promotional aspects within the business, I have realised that not only is there such a range of available jobs, but they have come so far, and developed so much over the years! This therefore leads me to believe that although I have an idea of a job at the end of my degree, the fast moving industry may therefore have a more in-depth and up to date position instead; which is in fact incredibly exciting.
Looking into my profession is something which I find so interesting, yet due to the amount of jobs, and the development of the existing ones, I have to be incredible careful to be open and willing to change with the industry, therefore looking at an exact job can be hard, but using Fashion Monitor has enabled me to look at what is current, and possible jobs I would find myself working in within the next 5 years. This has enabled me to look in more depth at the industry, as well as myself and what I want to get out of the fashion industry, and where I will be able to leave my stamp.
The GRANDE-Mère of couture
There is one woman who has stood out to me over the years as one of the leaders of Couture, a woman whose work was so different and unique at the time, and even though art and poetry was the route in life she wanted to take, fashion took over and snatched up her talent and brought her into the ever-moving industry. Forty years after the death of Elsa Schiaparelli, her life has come back into the light as her work is reviewed and looked at again by many. Her passion and determination for doing something special with her life was such an inspiration, to not only her family, but young photographers, designers and fashion followers. From Giacometti designed ashtrays, to Dali dressing her windows, Schiaparelli was one of the most glamorous, genuine and loved designers of her time, and her mark has been left after all these years.
‘Elsa Schiaparelli was the most influential fashion designer of the 20th century. She was the first to use the art of her time in a provocative dialogue with fashion, and hoovering up elements that caught her fancy from all over the world.’
– Meredith Etherington Smith
There has recently been a book released about the life of Elsa Schiaparelli and her personal photographic collection of her family, lovers and the house she once lived in; which have all been selected by her granddaughter to bring her name back into the light and teach those about just how incredible she was. She is a name that I will always follow, and a book which I have ordered and am more than excited to read.
Company Bloggers Fashion Event
Last Thursday I was lucky enough to attend the Bloggers Style and High Street Company Event; hosted by the Company Magazine which was such an incredibly fashion event, combining all of the big bloggers with the best of what the high street has to offer! With names such as Primark, River Island, Warehouse and Yumi; the event was so individual as the fashion collections are available to buy from stores now! This extra factors was a real eye opener, and the bloggers themselves were available to discuss their reasonings and colour pallets. The fact that there was a real sense of high street style made it available and accessible to all; from teenagers to young adults!
BLOGGERS: Megan Ellaby for Asos, Emma Hill for M&S, Coco’s Tea Party for Next, Patricia Bright for Oasis, Hannah Louise F for Primark, Kavita Donkersley for River Island, Doina Ciobanu for Yumi and Amy Bell for Warehouse.
As well as this, the event offered free makeup and tutorials, nail sessions as well as hair styling; the interactivity was perfect for the event, and with names such as Paul Mitchell and Bargrooves, it is no wonder the tickets sold out within a week of releasing them. Located in Tobacco Dock, the event was also so personal, and the lighting, positioning and the whole decor fitted the mood spot on, and the whole event was so eye opening and helpful for not only fashion bloggers, but those interested in fashion and the high street brand. If there were to be another event held by company, I would not hesitate one bit to go, the whole scene and professional catwalk was just incredible, a real eye opener to what is out there today.
http://www.company.co.uk/magazine-hq/bloggersstylethehighstreet2014
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