The Age of Collaboration: There have become a lot of collaborations within industries, such as Apple and Burberry, to create a cool, and other industry specialistic work. There is a lot of Fashion with Tech, Film, Music, which has enabled brands to really push publicity as well as almost rebranding themselves.
Avoiding Mega-Systems: Amazon, Google, Starbucks, Armani, Doche and Gabbana, Apple – all of these do not pay tax, which means that they have a different company which has a much lower tax, so that they only have to pay the smaller amount of Tax to allow them to wiggle their way out of paying. The Irish and Dutch Government are known for helping the lowering of Tax within companies.
Digital Craft: The online experience has to now appear like magic; the Gucci Store in Milan, and the Burberry Store in Regent Street are an example of this.