For the last 3 months there has been something that has been top on many fashion followers calendars; the Alexander Wang release for H&M. The event was open to those with an early bird ticket which were rare. With faces like Ellie Golding, and champagne, live music and the chance to get their hands on the first Alexander Wang pieces, it was packed that night, and by mid-day on Thursday the website had crashed and all stock had been sold. This sudden rush for H&M is why it is so developed and ahead of many other high street shops, as it offers something different to entice new customers as well as holding onto the existing. This is key, not only for the store but for the individual designers as it allows a large audience for the brand as the prices and the audience have changed to suit the occasion. It is, and will always be remembered as an incredible event.
On November the 6th, all eyes and ears will purely on the Alexander Wang collection for H&M. The fashion world is now on edge waiting for the full collection to become released, the American sportswear with his own twist. Following Isabel Marant, Versace and even Stella McCartney, this collection in particular has become a very popular look which not only his target audience want; but the dropped prices have attracted a much broader audience for purchase. These events are so vital to the way the fashion world works, as it allows each and every one of us to have a piece of the design collection’s dream, we are all able to make our own story with the garments. Alexander Wang is someone who I have previously looked at in great detail, and I have to say I am incredibly excited to see this collection.