Fashion Hierarchy, Fashion Promotion, Punk, Vivienne Westwood

Punk

Vivienne Westwood/ Buch

When you have an object, or a piece of clothing, a haircut, which has a very specific meaning within an industry. Vivienne Westwood created a t-shirt in the 70’s with a Swastika and with Christ hanging upside down on a t-shirt, which is so offensive to each. This is very commonly found within a country where disposable income is high. The youth of today have become very aware that there is a lot of pressure, and a lot of power with what you wear now, and the way you present yourself. Meaning that offensive and outrageous clothing has become very limited, as people are aware of the lack of money that is available now, and the fact that industries are very key to look at the whole image.

Also, within this culture, there is a lot of pressure from the media and what is acceptable within this day and age, however in the 70’s there was a much more independent look on fashion. Constantly different sub groups of fashion and independent styles are pushed by the media, there is a norm which is therefore created within the industry and what the youth of this age wear. Social media also has such an impact, and we also absorb and look over different fashion styles, such as customisation or hand making outfits like it used to, and instead we look at the high streets, music, celebrities and what is considered acceptable and fashionable to style ourselves.

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