The biggest competition of the Haute Couture world, Chanel, has just released their new Chanel No.5 advert; created by Award Winning Director Baz Luhrmann including the beautiful Gisele Bundchen, it is such an interestingly passionate new promotional element to the brand. Let alone it is set in the beautiful, dreamy land of New York’s Queensboro Bridge, the whole setting, theme and narrative of the advert is beauty, as well as the luxury in living somewhere so beautiful. Adverts such as these cause such a threat to Dior as it has pushed the opposing brand into the publics eye, which is exactly the opposite of what Dior would have wished for, however this is so common within the industry.
‘In the end, it’s about romance and passion – and I want to spend weeks in the Chanel archives!’
Luhrmann wanted to create something desirable, something that all women wanted; a successful career, a luxury house, a beautiful daughter and the lifestyle which was portrayed, meaning that women will buy into the dream to have their own journey that Bundchen is displaying, they want success, and having the perfume will bring this.
Now, we simply need to wait to see how Dior reacts, as J’adore and Chanel No.5 will now be the two main adverts to watch this Christmas, as the final push for promotional aspects of the perfume industry begin.
charlotte joy 