Fashion, Fashion Promotion, Magic, Movement, Neo-Trolkienism

NEO-TOLKIENISM

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With fashion being such a fast paced industry, there is always something new, something more exciting than the week before, which is why LS:N Global is so incredibly helpful with this shift. There is currently a cultural shift in society, which has been continuing for the past 10 years – fantasy. From Game of Thrones and other medieval themes, it is now considered a lifestyle choice which are no longer embarrassing or geeky – they have become fashionable.

  • Magic
  • Mystical
  • Comics
  • Science Fiction
  • Game of Thrones
  • Fairytales
  • Medieval

These are all considered ‘cool’. Game of Thrones was very unsure about whether the program would actually attract an audience at all, yet 18.4 million people view each episode, an astonishing amount of views for any programme. This has therefore pushed and had an effect on fashion; since 5 of the main characters have been spotted on the cover of Vanity Fair, fashion labels such as Charles Deacon, Valentino, D&G, Barbers Gold label and Amanda Harleck have all seen the gap in the market, and have no hesitation to fill it. Many designers believe this is due to the narrative that can be found within the fashion lines, which aren’t always as obvious as this.

Dolche & Gabbana Autumn/Winter 2014-15 print campaign was set in an enchanted forest, where the models were covered in traditional outfits, bejewelled head to toe. The Dark Romance of Giles Deacon’s collection last year was incredibly Victorian; this is the importance of fashion, Deacon went back into time and saw what was fashionable, and created a modern take on it. This is key for Neo-Trolkienism, as it is about recreating a new essence, a new dream for the audience. 

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