Mayfair is now the new fashion area in London, especially down Mount Street, where Balenciaga can now be found, along side Marc Jacobs and Celine. After many articles about Balenciaga in particular, I though it only right to have a little visit inside; not only is the brand very passionate about Luxury, but it has created a very unique changing room – the hexagonal shape was covered in mirrors, with cushions and a very simplistic yet large changing space – which for some reason reminded me of a space ship shape! This unique selling point for the brand increases the awareness as the store has something extra for the customers; which is keys within the competitive market.
Just off from Mount Street, you can find South Audley St – which is the next sub section of London to be colonised by fashion itself. A shop which I have been to visit on many occasions is Thomas Goode, where you will find the most beautiful and exotic flowers in all of London. The whole shop is split into many different sections, ceramics, books and 2 large elephants in the window, which are now insured for £1 million each! This alone tells you a lot about the price tags of products within Thomas Goode, though each product is so personal and created to the highest standard. Along from here, and heading towards Grosvenor Square you can find Browns – which was who put John Galliano a place within the fashion industry, pushing Dior forward. As well as Issey Miyake and the Mrs Bernstein boutique.
Next, I headed to the home of British Vogue – Hanover Square, which is where the Conde Nast newsagent and Vogue house itself can be found; which is in fact where you can find all of the global titles ever published by Conde Nast. This was one of the main attractions of ‘Vogue’s Night Out’, and is somewhere that I can remember visiting time after time.