Diorissimo, Fashion, Fashion Promotion, Harrods, Haute Couture

Dior at Harrods 2013

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Just over a year ago, Dior held an event at Harrods to boost products as well as promotion for the brand. This was such an impacting event, which is still causing a push for Dior within the store. For one month in March, a ‘luxury adventure’ had been crested combining the Paris boutique with British charm. Dior opened a cafe there, and a French menu with was also similar to that of Sketch bar, as they worked in synergy to promote the brand. Special British makeup collection was first published with exclusive one-offs for those who were wealthy enough. This event is something that I think is vital to the promotional aspect to the brand, as well as raising awareness. A perfect opportunity, ands something I believe Dior should re-arrange.

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