Chanel, Christian Dior, Competitors, Covent Carden, Designer Clustering, Fashion Promotion

The FINAL clustering

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Within the UK, there is only 1 remaining piece of Art Nouveau Sculpture, which is the middle of Piccadilly Circus – Eros, the statue of love. Carnaby street which is a short walk away in the 1960’s used to a very unique little boutique street, however it has now become very much the same as other shopping streets within London. However, Newburgh Street was the first street to be the Alternative London Fashion Week, here you can find so many interesting and one off shops which is why it has made its name on the map over the years – which is were Mac, Liberty and many other shops live. 

However, the final part of the trip leads me to Covent Garden, home of so many luxury shops and fashion clusters; but most importantly it is one of the areas where you will find Chanel and Dior right next to each other. This placement did not happy by accident, right opposite the main square, it is a prime location for the two Haute Couture giants. Though this is where you will also find Apple, one of the biggest in London, which is very important to note as there is not a large push between technology and fashion – which is what has been promoted and publicised on this years Apprentice. The Dior shop was so incredible to visit, and the staff where incredibly informative, telling us about the life of Dior, and how the company works. Dior in Covent Garden in a beauty boutique, and the first in London when the company expanded from Paris; which is why this store in particular is vital to the understanding of Dior.

Throughout this walk, I learnt so much about the store placements, why and how the stores are categorised and very strategically placed to help the consumer become tempted by more than they set out to look at. This is a vital part of the fashion industry, and clustering takes a very long time to perfect, as this is so key to the way the brand is viewed, and by who. This walk was incredibly useful for my knowledge, and taught me an awful lot about London, as well as the Designer Clusters.

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