Armchair, Christian Dior, Creative, Fashion Promotion, Fragrance, History

DIORISSIMO – the reasoning behind the shape

large_dior_chair_3d_model_fbx_obj_max_b2b8fcb4-c6f8-452a-9c0a-10b14a0ca1cb

Something that isn’t known by many is why the bottle changed shape so drastically from the first production of Diorissimo. However, when the product was re-branded within the collection Les Creations de Monsieur Dior, the company wanted to create something very personal, something unique which taught others about the life of Christian Dior. When Dior used to sketch, he had a very special chair which he sat in, a dark grey armchair with a white rim. It was where he sat, a duplicate of the one he had at home. Dior then made his models sit in the chair for inspiration when he wasn’t able to think of a new and inventive line. Because this was something that was very personal and known by all that worked with him, when the second bottle of Diorissimo was created, it was shaped as if to replicate the armchair.

The sturdy and solid shape of the bottle is to mirror the structure to the chair, and the round rim is the oval cushion which sits on the back of the chair. To the audience this is unknown, as it is simply a perfume bottle, and to them a fragrance, yet Dior created so much more than fragrances, the brand itself were, and still are very particular about the shapes and reasoning behind the products; which is why to this day, it is such a successful and solid business.

Standard

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s