Fashion, Fashion Promotion, Haute Couture

Dior Addict

Dior addict

 DIOR ADDICT – ‘The sophisticated freshness of a woody floral: decidedly feminine, it sparkles with a fresh and sensual elegance; intuitively beautiful and freely seductive.’

  1. Eau Fraiche
  2. Eau de Parfum
  3. Eau de Toilette

The price range for this product lives more in the mid £50’s, but 100ml can cost up to £90 still; one of the more pricey products in Dior’s perfumery range. Dior Addict is a very specific perfume in itself, the name explains this in one word: ‘Addict’. Dior wanted to create a smell which was wanted and needed by the women at the time, he wanted each and every one of us to need this perfume, which entails the addiction to the perfume. This is such a important promotional tool which Dior has clicked onto, he has not only emphasised the dream to the audience, but told the women that this smell is addictive, and they need it in their life – such a powerful element within promotion. However, the bottle itself isn’t desiring unlike some of his other products, causing an element of surprise – causing you to have to smell it to understand the addiction.


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